Staff Profile - James Cupit

The final of the three iRIDE James. Fun facts about James are, he can't say no to a limited edition colorway bike product and is known to wear riding pants all year round.

What you’ve done / where you’ve come from?

Imported from the UK in 2005.  Worked in liquor for 10 years then decided to swap one passion for another and moved to iRIDE.  
Been riding since I could walk.  Fell out of biking when I moved to NZ but rediscovered it following rehabilitation for injuries from a car crash.

What are you riding?

• Custom build Forbidden Druid, AXS, eewings, enve, DVO.
• Redhook Crit Specialized Allez (due an upgrade).

Favourite ride? 

Skyline Queenstown or Rotorua for the best trails.
Wellington - tough call, borderline at Belmont or a cheeky Polhill lap after work.

Best experience on a bike?

Trans NZ Enduro - hardest but most fun thing i’ve done.